From Pixel to Purpose: Social Media for Social Good
22nd December 2025

From Pixel to Purpose: Social Media for Social Good

In March 2024, the MWS communications team collaborated with local creative agency Colours Global to hold a three-day workshop titled From Pixel to Purpose. The workshop focused on using social media for social good, teaching the basics of social media and editing, and providing participants with opportunities to interact with different clients at various MWS Centres. 

Through the time spent at MWS Nursing Homes, Active Ageing Centres, and Family Service Centres (FSCs), participants heard invaluable accounts from clients and staff first-hand and gained a deeper understanding of MWS’ work, as well as the needs in the community. For many, it was their first time at a Nursing Home or FSC, and the interactions were refreshing. 

“It has been eye-opening to see how social media can be used to build others up. The workshop has also provided meaningful ways to apply the learned skills in real world scenarios,” shared one of the participants. 

Know any youth groups who are keen to use social media to empower communities and do good together? Connect with us today at comms@mws.sg!

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